New York CNN —Target is limiting the number of stores that will sell LGBTQ-themed merchandise for Pride Month in June following a boycott from right-wing activists last year that took a toll on the brand’s bottom line.
About half of its 2,000 stores will sell the Pride collection, according to Bloomberg, which first reported the news.
The changes are a “sensible approach,” Neil Saunders, managing director of retail for GlobalData, told CNN.
Pride problemsLast year, Target pulled Pride merchandise from some stores after the company and its employees became the focus of a “volatile” anti-LGBTQ campaign, which included threats against its store workers.
A Target executive said on the earnings call that there was a “strong reaction” to Pride merchandise and the reaction was a “signal for us to pause, adapt and learn.”–CNN’s Nathaniel Meyersohn contributed to this report.
Persons:
Target, it’s “, ” Neil Saunders, “, ”, ” –, Nathaniel Meyersohn
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New, New York CNN, Pride Month, Bloomberg, CNN, Pride, Target, GlobalData, Wall Street Journal, Republican
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